My name is Naima. I was born in Morocco and am now based in Barcelona. I love everything about fashion. I love inspiring and being inspired. What better way to share my love and inspiration than through a blog.

Considering my Berber origins, I have a special appreciation and love for all ethnic and tribal fashions. But what really moves me, what speaks to me most, is the minimalistic style. It has a simple beauty that is anything but simplistic. A beauty that is unique.